Lil Uzi Vert/Luv Is Rage 2/ Generation Now
Hype. It can and often does dismantle the potency of a project. It is why Dr. Dre did not see his vision for Detox through to the end. Hype prevented Guns N Roses Chinese Democracy from getting a fair shake as a breakthrough solo effort for Axl Rose.
The often teased and delayed Luv Is Rage 2 is the latest victim of the evil spell that hype can cast over an album.
Hailed as the album that would define a generation before it hit the streets, Luv Is Rage 2 is anything but the collection of genre-defining songs that are here to save the day.
Pound-for pound it’s not a bad effort. “Neon Guts” shines bright with the assistance of Pharrell Williams but it’s the album’s one milestone to justify what the fuss was about.
This especially rings true in what is shaping up to be a banner year for rap and hip-hop.
It’s not as focused as 21 Savage’s Issa, it’s not as experimental as Young Thug’s Beautiful Thugger Girls, its not as urgent as Xxxtentacion’s 17 and Lil Uzi Vert certainly does not have the bars to hang with Dave East and Vic Mensa.
In short, Luv Is Rage 2 is a fair album that does very little to move the needle forward.
The beats and the hooks tell the real story here and often dictate the pace. “The Way Life Goes” will be the fourth quarter hit that stops the bleeding on the perception that the album under-delivered on its promise.
All that shit aside, “For Real” is a certified banger that embraces Lil Uzi Vert’s instinct to take a chance and do something a little something different.
But three highlights do not make a solid album make let alone one that was set-up to shake the world to its core.
Stream: Lil Uzi Vert Luv Is Rage 2