The Cloverfield franchise has been a series that mysteriously pops in and out of the public conscience. They don’t operate using big media pushes. They don’t even have a trailer that tells you what the plot of the film is, as is the case of The Cloverfield Paradox.
Initially set at Paramount Studios, rumors started spreading a month ago that the J.J. Abrams-produced franchise was going to jump from the big screen to the small screen via the streaming service Netflix. However, no one expected to not only see a trailer for the 3rd film in the Cloverfield franchise during the Super Bowl but also have an announcement that the film would then be streaming after the game.
Well played Netflix.
Relatively new director Julius Onah (who has mostly directed shorts and documentaries up to this point) directs a diverse cast of actors including Gugu Mbatha-Raw, David Oyelowo, Daniel Brühl, John Ortiz, Chris O’Dowd, Aksel Hennie, Elizabeth Debicki, Ziyi Zhang, Roger Davies.
“Orbiting a planet on the brink of war, scientists test a device to solve an energy crisis, and end up face-to-face with a dark alternate reality.”