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Watch: Kendrick Lamar Switches Lanes on HUMBLE

Kendrick Lamar has presented a large enough sample size enough for it to be known that even when he is playing, he is dead-ass serious.

On Friday, the audio and the video dropped for his latest missive “HUMBLE.” It weaves Lamar’s accessible side into a thread with his serious overtones.

While largely void of social and/or political commentary, the song’s hook has a message for someone according to the lyrics translated at Genius.

 (Hol’ up, bitch) sit down

(Hol’ up lil’ bitch, hol’ up lil’ bitch) be humble

(Hol’ up, bitch) sit down

(Sit down, hol’ up, lil’ bitch)

Be humble (bitch)

(Hol’ up, hol’ up, hol’ up, hol’ up) bitch, sit down

Lil’ bitch (hol’ up, lil’ bitch) be humble

(Hol’ up, bitch) sit down

In context with the verses, the chorus finds its genius in its simple refrain.  And just in case it is questioned that  “Humble” doesnt continue the salvo that was unleashed last week on “The Heart Part IV,” the top of the second verse clears it all up.

Who dat nigga thinkin’ that he frontin’ on man, man? (Man, man)

Get the fuck off my stage, I’m the Sandman (Sandman)

Get the fuck off my dick, that ain’t right

I make a play fuckin’ up your whole life

Has Kendrick Lamar  made a strong enough case to be crowned the reigning heavyweight champ of the world? Quite possibly. But that may be challenged by the nemesis that he’s baiting with these  not-so-subliminals.

It will be interesting to see who if anyone responds.

The visuals support the quirkiness of the Mike WiLL Made-It sound-bed while playing to Kendrick’s flow.

Directed by Dave Meyers & the Little Homies, the clip sheds a playful light on the song’s host.

Watch: Kendrick Lamar “HUMBLE”

 

 

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