Chance The Rapper has made quite an impression on the world as of late. Springing from the underground, the indie artist created his own lane and became the mainstream rapper of choice shortly after his Grammys windfall.
Known for being spiritual and giving away his songs and banking of his merchandise sales, Chance recently stated that he reverse course on his sales strategy for his debut album.
Unlike his previous mixtapes, Chance told Complex that he’s ready to make a bigger impact.
“I might actually sell this album. That’s like, a big step in itself,” Chance said.
“I kind of hate the fact that I can’t chart, really. I can chart, but the way they have the stream shit set up is weak as fuck. It’s unfair. And, you know, I don’t know if it’s— it’s like 1,500 or 1,700 streams is the equivalent to one unit, and that’s just, you know— that’s unfair. Nobody listens to their songs 1,700 times when they buy it, fuck outta here. So, it makes it hard. I can’t really— I can’t compete with other people. Not that the charts matters at all, but like, come on.”
“I think having it for purchase would be dope. Also, I’m talking about… this is all like, hypothetical. There is no album. I don’t have something sitting… I can feel, like, fans squirming in their chair like, ‘Oh shit, he’s changing!’ This is an idea.”
His ideas are known for generating both profit and inspiration as he consistently finds ways to push his movement forward.
The best guess is that if he does decide to sell his records, CTR will find a way to make sure that both his hardcore and his new fans will find a way to get maximum value for their dollar.