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Lil Yachty Responds to Teenage Emotions Disappointing Sales

First week numbers are not the measuring stick of art.

Much ado has been made about the fact that Teenage Emotions, the LP from mumble rapper Lil Yachty debuted at No. 5 on the Billboard charts during its first week of sales.

Clocking at 46k, the LP did match the sales projections for those that predicted a triple-digit dip for the voice of his generation.

Yachty took to his Instagram to share his thoughts on the matter. The post has edited for clarity.

“Message to all my fans. I just want to thank you for giving me your all. Supporting me and backing me up when I’m not around but am always in spirit. I didn’t make this 21 [song] project for the old reviews and bloggers. I made it for real Lil Yachty fans who have been dying for new music from me… that’s why I put so many songs [on it].

That’s why it’s mostly just me. Because it’s from me to you. I understand first week numbers didn’t do what most people expected but that’s only because they don’t understand me. They don’t understand us. I don’t expect anybody to. I make it for those who listen. I feel like my brand is so big and blew up so big, it blew up bigger than my actual music.

Which isn’t the worst situation it could be worse all I have to is make it to where my brand hype and music hype equal out. I am back in the studio. Working on my next EP [and] I know what you guys (my fans) liked about the project and didn’t like. I’m putting that into consideration,” Lil Yachty posted.

“It is now time to focus on my tour. [The] Teenage Tour, which is going to be fucking lit. A fucking experience to the young youth ready to lose their minds!!!!!!!! With this being my last few months of being a teenager I am just living with no regrets having fun and enjoying life.

And that’s what I did with this album. I’m glad I made it and I personally love it. Think it’s awesome. I need to see everybody at the local date on The Teenage Tour singing their heart out. I need to meet y’all at the meeting greets and I need to know y’all’ favorite song and why. Videos [are] coming soon. To my fans, I appreciate you for riding this journey with me. I love you guys always and forever. Fuck the outsiders… do you. See you on tour.”

The weight that has put behind first week numbers has become sincerely overrated. There are countless classic albums that did not catch fire during their initial run.

To be honest, the stats only satisfy the bean counters that have a numbers fetish. That’s not to say Teenage Emotions will grow to become one of the greatest albums of all time.  It’s certainly not getting any real burn on this side.

But it does have a value that is bigger than seven days worth of cash-counting.

It’s a statement album for what kids feel in 2017. Where it lands in the big picture is up to Father Time to decide.


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