The Wimbledon dress code is taking color out of the game this year by requiring players to wear all white attire but the Williams sisters are still changing the game of fashion on the court while sticking to the new rules.
Lucy Waterlow for MailOnline reports, “The Williams sisters have been the most experimental with their style over the years and Serena Williams took to centre court on the first day of the grand slam in a stylish Nike dress.” With the new band on color Serena obeyed all the rules but added her own flare on opening day with a white animal print mesh outfit that let her beautiful brown skin show through.
According to Wimbledon the new dress code is being enforced as they believe sponsors are sneaking more color into outfits they design to promote their brands which the institution has deemed distracting.
Sister Venus Williams also played by the rules in her own design, the Fleur Du Monde all white Wimbledon dress that’s available on her website EleVen by Venus Williams. Venus is determined to put her fashion degree to work and with the brands motto being “look good; play well. ” she did just that when she shut down Madison Brengle in just 42 minutes with a perfect 6-0 score on Monday. Venus’ dress was not a show stopper with a simple scoop neck and standard racer back style, but she did wear it well and kept our minds on the game.
While the Williams sisters have played by the new rule in a fashionable way, other players are feeling the white-out heat as the club gives Eugenie Bouchard a dress code violation for her black bra strap showing on Monday. Player Roger Federer called the new rule “ridiculously strict” reports by Tom Olver of Metro, as he remembers being asked to change his orange bottom sneakers due to a dress code violation in 2013.
So although we have to say goodbye to the so called distracting colors for Wimbledon, we look forward to seeing how brands like Nike, adidas, Reebok and EleVen step up their game as they try to make their brand stand out in a sea of white this tennis season.
Judging by the looks of some of the rules below, designers have their work cut out for them. Visit Wimbledon for the complete list of dress code rules.
WIMBLEDON DRESS CODE 2015
1) Competitors must be dressed in suitable tennis attire that is almost entirely white and this applies from the point at which the player enters the court surround.
2) White does not include off white or cream.
3) There should be no solid mass or panel of colouring. A single trim of colour around the neckline and around the cuff of the sleeve is acceptable but must be no wider than one centimetre (10mm).