The Shins/Name For You/Columbia
Indie-pop icon James Mercer is known for his ability to stop on a dime. He often moves on from personnel and various projects.
Whether it was his decision to kill the band Flake Music, drop the original lineup of The Shins or wave in and out of the Broken Bells, Mercer has always followed his instincts.
In 2017, he has resurfaced with new Shins music that is charming and catchy as hell.
Mercer told Consequence of Sound in 2016 that this latest batch of music is incredible.
“I’m really excited about this record … I think we’ve got something that Shins fan will really love, and I think there’s some other things on there that are different enough,” Mercer said.
“I made a concerted effort on certain songs to fit the palette, to use the palette that I’ve used historically for the band. And then on other songs, I really jumped off because I was having so much fun just learning some new tools that I had at my disposal like arpeggiators and things.
So I was able to do some stuff that is a bit more synth oriented. But it’s only a couple songs, really, it’s moments on certain songs. I Think there’s a lot for everybody on this record. I think it’s really strong. I think lyrically, I’m better than I ever was. And I think my songwriting is stronger than it ever was.”
“Name For You” is the classic cheeky number that drapes itself in lyrical irony. Vocally, the hook is so endearing that it demands repeated listens.
Yes, somewhere on the sly some young lady is most likely being seriously insulted. But like Guns N Roses’ “Rocket Queen,” the song is so clever that it most likely will absorbed as a tribute rather than a diss.
Shades of new wave and alt-rock join the fray making “Name For You” a potential staple.
Another Grammy nomination is most definitely on the horizon if the upcoming March LP Heartworms is nearly as good as this record is.