Mike WiLL Made-It /Gucci On My/Interscope
21 Savage, YG and Migos slide through for what should amount to another Mike WiLL Made-It classic.
Per usual, the hypnotic sound-bed consistently threatens to overtake the vocal as the producer has perfected the art of keeping it booming and keeping it simple.
Where he wins is in his sound selection for what will carry the melody of the song.
Here it’s a slinky siren-like sine synth that feels like its going to signal an air raid at any moment.
With three of the most popular rappers of the moment on deck, its hard to see how this song will lose.
It will pop in the clubs, leap from finely-tuned car systems and break eardrums that are attached to ear buds.
“Gucci On My” is the first release from his upcoming Ransom 2 project.