In case you missed it, one of the most steadfast and favorite makeup brands in the industry M.A.C. has just transitioned from only being sold online or in department stores to being carried in your local ULTA.
Over the last few months, the brand has brought on numerous YouTube beauty guru’s and had them create their own individual lipstick shades. So it is no surprise that one of those insanely popular gurus helped M.A.C. and ULTA unleash their special surprise for the launch of M.A.C. being sold within Ulta stores. Previously, the only way to get your hands on M.A.C. products were inside department stores like Macy’s, Nordstrom, and Saks. This new partnership with ULTA is going to extend the reach of both brands when it comes to bringing in consumers.
Last night on Instagram, YouTube Beauty Vlogger Laura Lee, also known as @larlarlee announced that there would be a flash sale on ULTA.com today. Some of the truest ride-or-die M.A.C. classic products including; the always wet Lipglass ($16), The best foundation for any eyeshadow Pro-Longwear Paint Pot ($22), and the amazingly hydrating Prep +Prime Fix Facial Mist($24) may, or may not be on sale.
The marketing ploy has us sucked in because anyone who knows anything about M.A.C. makeup knows it is pretty pricey if you’re just starting out in the makeup world. Half-off of anything at the M.A.C. counter is a good deal. Check out ULTA.com today at 12 pm CST when the sale begins! Happy hunting beauty gurus!