Parent group Yoox Net-a-Porter (YNAP) announced this week that they will no longer sell products with fur on any of their e-commerce sites. The announcement places them in a growing group of luxury brands and labels that refuse to sell anything with fur. YNAP is comprised of popular luxury e-commerce sites Net-a-Porter, Mr. Porter, Yoox and The Outnet. Following the announcement, fur products can no longer be found on any of these sites.
— YOOX NET-A-PORTER (@ynap) June 6, 2017
This commitment makes sense considering the group’s other sustainability goals. Yoox’s e-commerce packaging, the Ecobox, is 100% recyclable, and YNAP is a member of the United Nations Global Compact. The Compact encourages businesses to work towards socially responsible and sustainable policies. Additionally, YNAP is leading the way in sustainable fashion retail by committing to achieve 100% renewable energy by 2020 with RE100.
Consequently, as one of the world’s largest fashion e-commerce platforms, YNAP’s decision could have a serious domino effect. Many designer labels including Gucci, Burberry, and the Row continue to produce clothing and accessories using fur. If sites like Net-a-Porter refuse to sell these products, it may push more designers to follow the lead of designers and brands that refuse to use fur. Some of these labels include Armani, Tommy Hilfiger, Calvin Klein, and, most vocally, Stella McCartney.
YNAP’s Head of Sustainability, Matteo James Moroni, said in a statement,
“The Group started its journey towards creating a sustainable future back in 2009 with the launch of Yooxygen, the pioneering Yoox’s destination for social and environmental responsible brands…Yet there is still much more to do and we remain more focused than ever on our commitment to create a sustainable future.”
The Humane Society and PETA both praised the decision. However, Moroni recognizes that there is a long way to go. But the Humane Society, PETA, and YNAP itself hope this announcement will set a high-profile example. Ultimately, YNAP is hoping more brands will follow their lead. Moroni concluded,
“We have a strong sense of responsibility and recognize the importance of making a positive contribution to society. With a range of initiatives, partnerships and innovations, our goal is to act as an industry-wide catalyst for change.”