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The fashion world takes on Wonder Woman

For 75 years, Wonder Woman has inspired strong women. Now, she’s inspiring fashion.

With the arrival of Warner Bros.’ new live action film starring the female superhero, many luxury designers and labels have found inspiration. In May, Warner Bros. Consumer Products announced a line of clothing inspired by the new movie. This line included designs from Givenchy to Louis Vuitton and everything in between.

The line ultimately debuted on June 7 at an auction in Paris. The auction was hosted by model Liya Kebede and proceeds went to her Lemlem Foundation. That foundation sells clothes woven by Ethiopian men and women with proceeds going to promote access to healthcare in the African country. The Wonder Woman auction raised over 20,000 euros for the foundation.

Available at the auction were designs inspired by the warrior princess. Some labels simply offered looks from their current collection that fit with the theme. However, many produced unique pieces designed with Wonder Woman specifically in mind. Dior and Christopher Kane, Stella McCartney and Lanvin, Versace and Roland Mouret produced some of the looks. In total, 42 labels donated clothes to the auction. Red, white, blue and black were popular themes, as were bold accessories.

Why is the fashion world so keen to embrace the superhero? She’s a symbol of female strength and designers are tapping into that. Even more importantly, this new portrayal isn’t afraid to show her softer side. All women have both a strength and vulnerability and Gil Gadot’s portrayal of Wonder Woman perfectly sums that up. Soo Koo, Chief Creative Officer for Warner Bros. Consumer Products, explains how Wonder Woman’s symbolism as an empowering woman is the perfect match for consumer fashion. As reported by Bleeding Cool, Koo said,

“Wonder Woman has always empowered fans by embodying what it is to be powerful, confident and heroic, while also expressing her grace, compassion and femininity… We’re delighted and honored to be working closely with such world-renowned fashion designers to celebrate Wonder Woman and the inspiration she brings to all couture corners of the world for these exclusive collaborations.”

Outside the auction, clothing and jewelry companies including Alex and Ani, Nanette Lepore and Betsey Johnson have all found inspiration in the Amazon Queen. The more powerful, confident and heroic fashion inspiration, the better, we say. If she’s also graceful, compassionate and feminine (in whatever way), that’s even better.

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