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Hip-Hop Mogul Jay-Z Announces New Album, ‘4:44’

As if having a hand in the creation of high-fidelity music streaming service, TIDAL, weren’t enough… Hip-Hop mogul Jay-Z has just announced plans to release his thirteenth full-length studio album, 4:44, on June 30th, as an exclusive only for TIDAL customers.

The announcement was one of several made by the Roc Nation CEO, this past week, following his induction as the first Hip-Hop artist/producer to ever enter the Songwriters Hall of Fame, and whose celebrity spouse, Beyoncé, just gave birth to two twins.

Advertisements promoting 4:44 first started sprouting up in subways and at bus stops, before Sunday evening, when he decided to share a clip of his new song, “Adnis,” along with the trailer for his upcoming TIDAL-only film, starring Mahershala Ali, Lupita Nyong’o, and Danny Glover.

Much like Beyoncé and her 2016 smash-hit Lemonade, the new album is expected to be the rapper’s first visual concept album, combining both audio and visual elements to create a more interactive listening experience.

The new album is also the first full-length studio release from Jay-Z since Magna Carta Holy Grail, a two-part album that was made available for free for Samsung customers.

While it does not seem that Sean Carter plans on sharing his latest work of art for free, new and existing Sprint users will be given access to the album via a six-month, free trial membership with TIDAL HiFi, which comes as the result of a partnership between the wireless cell phone provider and the music streaming services.

According to Billboard, TIDAL claimed to have as many as three million paid subscribers last year, 45 percent of whom signed up to receive hi-fidelity, lossless audio for $19.99 a month.

“Today is an exciting day to be a Sprint customer,” Marcelo Claure, president/CEO of Sprint, stated in a release. “JAY-Z is a global icon and we’re giving customers an incredible opportunity to be among the first to experience his new album 4:44. Our loyal, existing customers, and customers who switch to Sprint can experience the album exclusively, plus access a complimentary six-month trial of TIDAL HiFi, giving them access to content they can’t get anywhere else.”

If successful, the partnership could provide a sizable increase in paid subscribers, thanks to Sprint’s more than 45 million postpaid and prepaid customers. Jay-Z’s new album, 4:44, is expected to be released on Friday, June 30 at 12:01 a.m.

Be sure and stay tuned to Salute Magazine for more on HOV’s upcoming new album.

Watch: Jay-Z “Adnis”

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