Dolce & Gabbana love millennials and influencers until they protest them. Atlanta artist Raury called their bluff in Milan.
Designers Dolce & Gabbana have had a pretty busy and scandalous week. First, they got into an Instagram beef with Miley Cyrus, and now one of the social influencers they invited to walk in their show, Atlanta artist Raury, protested the brand during the finale of their own Spring/Summer 2018 show in Milan.
The relatively unknown artist was chosen by the brand because of his social media influence, he has over 152k followers on Instagram. The duo has chosen to integrate social media influencers and bloggers into their fashion shows over the last few seasons, an innovative way of getting their brand seen by younger generations.
Apparently, after accepting the gig and flying to Milan, Raury Googled the designers to make sure he had the right name for the right face. He was surprised and appalled when he saw the “Boycott Dolce & Gabbana” T-shirts, and the mock video the brand created. Raury, bided his time, walked in the show, and during the finale disrobed from his hoodie to reveal his torso to be covered in the words “Protest D&G”, “Give Me Freedom”, and “I Am Not Your Scapegoat” pictured below on Raury’s Instagram page along with this heartfelt message:
I never felt so alone, so terrified, yet so alive… Found myself in tears when I realized the people understood, and I’m not just screaming in the dark anymore … if ur in this industry remember that there is a god, and he protects the good… so do the work when aligned to. following my heart from this day forth knowing that I am living truth… If it ever means my end so be it.
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I never felt so alone, so terrified, yet so alive… Found myself in tears when I realized the people understood, and I'm not just screaming in the dark anymore … if ur in this industry remember that there is a god, and god protects the good… so do the work when aligned to. following my heart from this day forth knowing that I am living truth… If it ever means my end so be it. (GQ story in Bio) The future is now
In an exclusive interview before he left Milan, Raury told GQ the reason behind his protest.
The “Boycott Dolce & Gabbana” T-shirt they created completely makes a mockery of what “boycotting” is. Boycotting is the people’s voice. A protest is the people’s voice. It has power. It changes things.
The t-shirt and video Raury is referencing hit Instagram on June 8th after continued murmurs from fashion fans upset that Dolce and Gabbana are dressing the current First Lady Melania Trump. The designers told Vogue that the video (below) was a ‘joke.’
Although this may be the first, and the last time soul singer Raury will walk in a fashion show, his actions give light to one thing; Don’t give millennials a platform and expect them to be quiet.