The days of stealing your man’s sweats are over as Bobby Hundreds gives the ladies a new lease on streetwear with his new line “Jennifer.”
Bobby Hundreds’ name has become synonymous with streetwear with his influential brand “The Hundreds.” Dominating the scene with other streetwear brands such as 10 Deep, Supreme, and Stussy, the rise and decline of the street-wear seems to be at a quiet standstill. What started out as a raw expression printed on t-shirts, hats, and jackets turned street-wear into a billion-dollar industry that exploded. The evolution of street-wear is similar to the rise of hip-hop.
Both represent a cultural movement that carries an impact way beyond their humble beginnings. But now with street-wear flirting with collaborations with high-end labels, Bobby Hundreds decided to shift his target audience and create a brand that’s inspired by street-wear but made for women called JENNIFER.
“Piece by piece, I built The Hundreds from graphic T-shirts to denim to a global streetwear brand. I’m looking to tell a similar story here – one that unfolds and evolves with time.”- Bobby Hundreds
For the longest time, women had to steal their boyfriend’s favorite hoodie or t-shirt to have as their own because streetwear didn’t provide such clothing made with the ladies in mind. Now, it’s common to walk into department stores and boutiques to see “boyfriend jeans” or “boyfriend t-shirts” that are tailored for women specifically.
Seeing a shift and niche in the market Bobby Hundreds decided to launch the brand JENNIFER for that very purpose. The line features “The Daughter Hat”, “Weekend Shorts.” and “The Girlfriend Hoodie.”
The Daughter Hat
A spin-off on the popular “Dad” hat, the “Daughter” hat features “Jennifer USA” embroidered logo on the front. The back features a strap-back closure for an adjustable fit. The “Daughter” hats come in black and burgundy colorways.
Keeping comfort and convenience in mind, the “Weekend” shorts is everything you need and more this summer. The Jennifer “Weekend Shorts” feature a silkscreen Jennifer logo on the left the pocket, elastic waistband for an adjustable fit and are constructed from cotton and polyester blend.
The “Puffy” Girlfriend Hoodie
Creating the ultimate comfortable hoody to lounge in was the goal behind the “Puffy” Girlfriend Hoodie. The lightweight hoodie features a double-layer hood, kangaroo pocket at front finished with a silkscreen puff print across the front.
Each piece is limited in quantity and designed by Bobby Hundreds himself. To see the entire collection, click here.