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Farfetch Shifts Headquarters to the West Coast

Fashion tech giant takes next step

Known as one of the biggest luxury online retailing stores, Farfetch is where both genders can get their hands on high-end clothing and other products from around the world.

The London-based firm is moving its headquarters to downtown Los Angeles, California and claiming it as their new home.

WWD mentions that the company will set up at The Bloc — making a deal to get 25,000 square feet for their office on the 30th floor of the property’s tower.

Farfetch will be join Nordstrom’s flash-deals site HauteLook in the same building.

“Farfetch has called downtown L.A. home for its U.S. operations since we entered the market eight years ago, and we are proud to continue to invest in the community with our new office at The Bloc as we look to the future growth of our business,” said Farfetch North America president Jeffery Fowler. “At its core, Farfetch is a technology and innovation partner to the luxury fashion industry, and downtown L.A. has provided us with the right mix of talent, creativity and infrastructure to become one of the most dynamic companies in our industry and to continue to revolutionize the way that consumers shop for luxury fashion.”

In addition, Farfetch caught a $397 million investment from JD.com that centers around a Chinese expansion plan.

Also of note, the luxury company secured the rights to  Style.com’s intellectual property and customer data from Condé Nast.

Alamo Drafthouse Cinema is also expected to join The Bloc project retail roster next year. With this, it’s helping build new momentum around the project since it has fallen right after the tear-down of the Macy’s building rooftop in 2015.

Ratkovich Co., National Real Estate Advisors and Blue Vista Capital Management all acquired the 1.8 million-square-foot property in 2013 with nearly $180 million in renovations being put into building the project.

The Bloc also includes the Sheraton Grand Los Angeles hotel along with the 722,000-square-foot office tower that Farfetch intends on moving in to.

Let’s see where Farfetch goes from here.

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