Gucci is at it again — their newest fall/winter 2017 campaign is a bit different and with a more sci-fi vibe to it.
The Italian brand recently released mysterious teasers on their Instagram and putting the hashtag #gucciandbeyond beneath the posts. The teasers feature robots and intergalactic creatures dressed in the stylish AW17 Gucci garments.
The aliens in the campaign have even brought controversy when a Central Saint Martins student said they had been copied from images that he’s created. Once again, Gucci has been accused of plagiarism, so this isn’t news to any of us. However, the brand’s creative director Alessandro Michele didn’t hesitate to mention that it wasn’t the case and everything has been cleared up once the actual campaign was released.
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In the teleporter: an image from the #GucciFW17 campaign. Captured, women’s looks including a floral brushed mohair hooded coat with sequin appliqués, floral jacquard leggings and Mary Jane pumps with crystal buckle, iridescent gold crépe silk lurex jacket and crystal mesh leggings, a double breasted coat with crystal swirl embroideries and floral jacquard jacket and high waist flare pants. #gucciandbeyond @StarTrek Photographer: @_glen_luchford Creative director: #AlessandroMichele Art director: @christophersimmonds Star Trek elements courtesy of CBS. TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.
While the photos were taken by Glen Luchford, the campaign was inspired from the iconic ’50s and ’60s sci-fi films such as Creature from the Black Lagoon, Forbidden Planet and Star Trek. The campaign showcased model aliens dressed in large hates, clashing vintage prints and bejewelled eyewear and placing them in different landscapes in each shot. Not to mention a fighting a giant dinosaur in one of the shots.
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New frontiers in the #GucciFW17 campaign inspired by sci-fi from the 50s and 60s. The Flora Snake printed silk crêpe de chine gown with GG messenger bag with feline head detail and Web strap, leather portfolio with Web stripe detail and New Flora leather print clutch with crystal applique. A knit with patch details and wool pants, #LeMarchédesMerveilles watch and messenger bags with GG motif and Web stripe straps and multi-color leather portfolios. #gucciandbeyond Photographer: @_glen_luchford Creative director: #AlessandroMichele Art director: @christophersimmonds
If you’re hoping that the aliens would mean a full-length feature film, then you’ll be pleased to hear that there is actually a video to the campaign. The video was also taken by Luchford and it resembles a typical trailer to any sci-fi movie. The video captures every character in the campaign, from taking control of a spaceship to fighting off dinosaurs and wandering around aimlessly in unfamiliar planets.
Gucci has definitely brought back the old-school sci-fi theme with their newest campaign, but with a splash of Gucci’s style, of course.
Watch: Gucci’s “Gucci and Beyond” Fall Winter 2017 Campaign