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Princess Diana is Off-White’s New Muse

Off-White’s Spring 18 Collection Inspired by Princess Diana

Princess Diana has been a fashion icon since she first rose to fame after marrying Prince Charles in 1981. She was instantly recognized for her elegant style and classic ensembles. Her effect on the fashion industry has lasted decades, as Off-White’s designer Virgil Abloh has just named the Princess the sole inspiration behind his latest Spring 2018 collection.

In his latest Instagram post, Abloh snapped a picture of his mood board covered with photos of Princess Diana. The caption read “One woman, 40 Off-White looks in the works come September.”


Many of the images are close ups of Princess Diana’s face which could hint at hair and makeup choices Abloh will make concerning the models he chooses to cast for the collection. There is also a mix of fancy and more casual looks. One image shows Princess Diana in a green baseball jacket and black turtleneck while another features one of her famous oversized white hats and a tailored black jacket.

Does this mean there will be princess-like hats in the upcoming collection? The anticipation is real.

In addition to being the head designer of Off-White, Abloh is the long-time friend of Kanye West and has done collaborations with IKEA furniture store and Nike sneakers. Off-White is known for minimalistic looking clothing that attains a high-end look without incorporating too much detail.


Abloh’s decision to base his latest collection off Princess Diana’s timeless style is interesting because Off-White is very popular among the youth and those under 25. He has dressed some of fashion’s hottest It girls such as Bella Hadid and Kendall Jenner. By introducing Princess Diana into his collection he is not only making her relevant again, but is immersing her image into his consumers- the majority of which are probably too young to even remember seeing her on their television screens.

Abloh is giving Princess Diana a certain chic and cool factor that combats the old-time elegance she has become famous for. This could mark an increase in other fashion designers looking towards style icons of years ago for inspiration. Could Audrey Hepburn or Jackie ‘O be a fashion muse? We’ll have to wait and see.

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