French luxury fashion brand Chloé has recently launched sister line See by Chloé their very own e-commerce Instagram and Facebook this past June. The sister line will be launching just in time for their fall 2017 collection which will feature selections with romantic pastoral spirit inspired by a love of natural landscapes from villages on the Russian steppe to Georgia O’Keeffe’s new Mexico deserts. The new e-commerce will present a selection of See by Chloé’s ready-to-wear, shoes and accessories that will be available on chloe.com for the first time.
Ever since the sister line was launched in 2001 by Phoebe Philo, See by Chloé has been viewed by girls who admire fashion with a strong sense of fun and confidence — an energy that will be reflected on the brand.
According to Fashion Network, for a long time, See by Chloé was produced by Italian manufacturer Sinv. The fashion brand relaunched internally for their autumn/winter 2015-16 collection under the artistic director of Clare Waight Keller, who was recently replaced by Natacha Ramsay-Levi this past March. See by Chloé returned to Paris and marked a turning point for the label with a brand new image, store concept and even logo.
For social media, the profile showcases their autumn 2017 collection, quotes from Georgia O’Keeffe which inspired the collection and videos of muses and modes of the brand. Even though the page only has roughly about 2,000 followers, they’ve been following a strategy. Chloé’s page on Facebook posts pieces from their collections including shoes and accessories and each post will refer back to See by Chloé.
To follow or see more of See by Chloé, click here to view their Instagram.
Also, to check out their collections that features stunning shoes and accessories, click here.