World famous DJ, Steve Aoki, has been named the Co-owner and Brand Collaborator for Vision Streetwear. Vision Streetwear is a skateboarding apparel company founded in 1976. Their mission is to “redefine culture” by remodeling skate and street style though the use of “bright colors and hypnotic patterns.” Those designs can be seen on skateboards, sneakers, and t-shirts everywhere today.
What an electro house music DJ has to do with a skateboarding accessories and apparel company might seem puzzling. However, Aoki has built his career off doing things that seem odd to most people.
At only 39 years old, he’s managed to become one of the highest grossing dance artists from just his tours alone. He often does appearances at music festivals, in music videos, and has collaborated with dozens of big-name producers and singers.
It seems that everything he touches turns to gold, and we have a feeling that his time in fashion will yield the same results.
Aoki is pictured above wearing a Vision Streetwear camouflage print t-shirt and denim shorts with the brand’s patches on them. His laid back, unique style seems to perfectly align with the brand’s love for creating prints and designs that skateboarders and non-skateboarders alike will love.
We can’t wait to see more looks from this upcoming collaboration.