Stunning daughter of rock legend Mick Jagger and supermodel Jerry Hall, Georgia May Jagger is bringing her iconic rock heritage to the brand Volcom for a capsule collection.
Volcom is a brand known as a brand rooted deeply in the surfing and skateboard community offering a broad range of shoes and apparel. What many do not know is that Volcom has a sister-brand called Stone Row, which Ms. Jagger will be designing a capsule collection.
Stone Row is a more travel and leisure-oriented collection. Many of their pieces are perfect for festivals and vacation-wear. According to WWD, global design director of Volcom Kelley Summer, Georgia is the muse of the company.
“Georgia is the Volcom muse. She represents our girl from her love of the ocean to skateboarding, music and art and, of course, fashion. By working with her for multiple years, we are able to build an organic relationship and focus on storytelling. Georgia has mass appeal and gets Volcom and Stone Row in front of a broader audience.” -Kelly Summer, Volcom
According to Summer, Jagger’s unique balance of London and California style, her love of music, and the ocean is exactly what made her the perfect face for the brand. Stone Row announced their collaboration via Instagram earlier this week.
The collection which is only ten pieces consists of high-waisted shorts, slip dresses, bohemian off the shoulder tops, and a knit red poncho to name a few. The priced range from $35-$66 USD, which is very affordable. This is the first capsule collection for the Stone Row brand but with a eclectic and talented woman like Georgia as the first collaborator, we are sure this won’t be the last time we see something from Stone Row with Georgia as a partner.
To shop the Stone Row x Georgia May Jagger collection visit www.Volcom.com