Dutch designer, G-Star RAW, has released their new 2017 campaign which features Pharrell Williams among other models. Pharrell is a co-owner of G-Star and works as their head of imagination, or creative department.
Adwoa Aboah also stars in the campaign (pictured above second in from the right). She is a model and activist, perhaps most known for gracing the cover of American Vogue this year alongside Kendall Jenner and Gigi Hadid. She has always walked in NYFW shows for both Coach and Marc Jacobs.
The models’ ensembles are kept basic and monotone with Pharrell’s printed pink and black pants stealing the show. Aboah is dressed in cuffed jeans, a white cropped t-shirt, and a denim oversized jacket.
In addition, Aboah’s sister, Kesewa, is in the campaign. Models India Graham, Brook Perry, Jean Campbell, and Lennon Gallagher as well as actor, Connor Newall also star in the campaign.
Williams said each person they cast for G-star RAW is “an outspoken individual with their own sense of style.” A video was also released today where the models discuss what matters most to them and in our world right now. They mention “inclusion,” “identity,” “who you surround yourself with,” and other words and phrases.
The campaign’s motto is “One Icon. Endless Possibilities.” Their message centers around accepting yourself and others, promoting a tolerant and inclusive attitude.