Rihanna’s cosmetics line Fenty Beauty may be new, but it is RAKING in the cash.
Fenty Beauty has been the talk of the beauty community since it’s launch this summer. Coming out with a landmark 40 foundation shades which is virtually unheard of within the industry, Fenty has been the breakout star of the year in the beauty industry.
Now, after unveiling the holiday ‘Galaxy Collection’ of shimmering eyeshadows and sparkling lip glosses, Fenty has reported raking in an astonishing 72m. in media value after only being in business one month.
Media value comes from social media generated ads. According to Newsweek Fenty Beauty beat out other more established brands like Urban Decay, Nyx, and Kylie Cosmetics in media value.
One of the biggest reasons for this is because of the tremendous wave of social media support the brand has gotten from fans and media influencers. The brand has prided itself on inclusivity from the beginning, so women of all ages and ethnicities came out in droves to test and prove the claims of the company and the results were astounding. Thousands of tweets, Instagram posts, and Youtube videos were posted praising Fenty Beauty for being the first brand many people could find their exact foundation color.
The final quarter of the year is nowhere near done and the holiday sales are just starting so we have yet to see how Fenty Beauty will be ending the year, but if this is any indication, the brand will have left all the others in its dust.