Big Boi raps about how they do it “In The South” in his new animated music video featuring Gucci Mane and the late-Pimp C [of UGK]. The latest single from the Outkast rapper’s third studio album, Boomiverse, was produced by Country Rap Tunes and animated by Buck Productions of CreativeMind.
The animated music video comes as Big Boi continues work on his forthcoming cartoon show, Hotlanta Waxxx. In an interview with Rolling Stone back in June, he said: “I did a million dollar deal with Vimeo, and [the show] is in production right now. I play a retired CIA agent who buys a car wash on ancient burial grounds. So you got dinosaurs, zombie strippers, aliens. Anything can happen, and the shit is fuckin’ hilarious.”
But this isn’t Sir Lucious Left Foot’s first appearance in a cartoon… he previously lent his voice to a character in an episode of FOX’s King of the Hill, the HBO original series, Animal, and the Adult Swim special Freaknik: The Musical.
WATCH: BIG BOI FEAT. GUCCI MANE & PIMP C – “IN THE SOUTH”