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Column: Age and Diminishing Beauty

Age Ain’t Nothing But a Number

Age and beauty are not things that are mutually exclusive of one another. In this big world of fashion and beauty, ageism is a genuine thing that should be addressed.

The Serial Shopper is Salute Magazine’s  weekly column authored by Fashion Editor Money Jensen. The Serial Shopper is a weekly look into the mind of our quirky and eclectic Fashion Editor and her thoughts on the state of the fashion industry, fashion influencers, and controversial topics within.

As human beings and adults, we all know that there is a moment when we have to come to terms with the fact that we age and it shows. We do anything that we can to prevent it. We wear sunscreen, drink gallons upon gallons of water, we eat leafy greens, cut back on greasy foods, and use tons of creams and lotions all in the hopes of keeping ourselves from looking old.

The beauty industry has cashed in for years on everyone, especially women. Our society has put this stigma on women that we must aspire to look perpetually 20-something. If not, then we are over the hill and less desirable.

One of the most iconic and expensive beauty brands, Christian Dior Beauty, just announced a new skincare line devoted to women in their thirties. Typically, this would only be an article about how refreshing it is to have a skincare line dedicated to women of this age range, but, this is not going to be about praise.

Just as Dior announced their new skincare line on Instagram, they also announced the model who would be the face of it, 25-year-old Cara Delevingne. In the post below they described Cara as a “revolutionary top model, committed woman and rising actress” which she is, but they forgot to mention, she is only 25.

Cara is a beautiful and driven woman, who anyone would aspire to look like. But, when you say the new skincare line was created specifically for women in their thirties, maybe the face of the campaign should be that of a woman in her thirties. Are they saying their cream can give you the skin of a 25-year-old? As a consumer, the cream would appeal to me if I saw the effects of it on a woman over the age of thirty, since it is marketed to women of that age range.

Showing a woman in her twenties is a sort of misrepresentation, especially since women in their teens, twenties, thirties, and beyond have different types of skin as they age. It isn’t like there is a shortage of beautiful notable women in their 30’s who could have been the face of this launch either; Rooney Mara (32), Scarlett Johansson(33), Emily Blunt (34), Rachel McAdams (38), Olivia Wilde (33), Naya Rivera (30) just to name a few.

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Just as women of different sizes and colors should be represented, as should women of various ages. We cannot turn back the hands of time and become 25 again, but we can have the best skin we can possibly have for our ages. Feeding into this notion created by a society that women in their thirties and above aren’t desirable, or marketable is a complete fallacy. Look at the faces above, can you honestly say they aren’t all gorgeous? Actresses and models like Isla Fisher and Naomi Campbell in their 40’s, Monica Bellucci, Elizabeth Hurley, and Halle Berry all in their 50’s, and Jane Seymour in her 60’s are not anything less than stunning.

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We should not be obsessed with not aging at all; we should be aspiring to age well. All of these women wear their confidence, and their strength, in their beauty like a badge of honor, and so should we.

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