Quality Control: Control The Streets Vol. 1 defines a moment in time.
Atlanta-based imprint Quality Control is the closest thing that the current scene has to the classic rap labels that ran the charts at the turn of the century.
And while they may not have a legend on their roster as Rocafella did with Jay-Z, they certainly are akin to No Limit, G-Unit and Cash Money status.
However, they also work with others fighting for their spot in rap infamy. New signee Lil Baby shows up on “My Dawg” to introduce himself to a captive audience.
Like many tracks of the 30-songs on the record, it’s good for what it is but it does not innovate. The beats bang like late-night tributes to decadence and the concepts do the same.
Since Migos are all over this thing, it’s safe to state that they could have used this opportunity to reinvent themselves and …innovate.
Like it or not, the rhyme schemes and execution that is currently running the charts is something that they created.
But when it starts to become stale, innovators switch up and create something new. This would have been an ideal time for that. If the people were not receptive to it, chalk it up to a misfire on a project that they participated in and not one that had their solo logo on it. If the creative growth was met with zeal, they win and raise the bar.
Fans of the drama are met with the Joe Budden diss “Ice Tray” fairly early. As for as diss tracks go, it’s not that serious.
In the larger scope of things, it’s more like a diss moment that happens to fall in the hook, so its repeated a few times throughout the song.
Don’t let the internet fool you. Nobody really went in, Budden and maybe his significant other were disrespected, but nobody really went in.
Quality Control: Control The Streets Vol. 1 has a lot of features from outside the camp on it. But seeing that it has so many songs, it doesn’t feel like the features get in the way.
After awhile, it runs together into a big collage of 808 drums, braggadocios ad-libs and chanted hooks. It’s not bad but it could have been shorter and it should have opened the door to the next level of this style.