Michael Kors has announced that his brand will go completely fur free by the end of 2018, following a meeting with PETA.
Michael Kors Holdings Unlimited released a statement saying the global fashion brand “will no longer use animal fur in its products with production being phased out by the end of December 2018,” according to Instyle.
Kors has used fur many times in his previous designs so this sudden change may be alarming to some. However, the designer credited new technology for his anti-fur outlook saying, “Due to technological advances in fabrications, we now have the ability to create a luxe aesthetic using non-animal fur. We will showcase these new techniques in our upcoming runway show in February.”
Kors has had previous run-ins with fur activists in the past. For example, in June a group of anti-fur activists protested Kors’s talk with CNN national correspondent Alina Cho at the Metropolitan Museum of Art in New York.
PETA senior vice president Dan Matthews shared his excitement saying, “This is a wonderful holiday gift for fur-bearing animals. We’re pleased that the company is evolving away from using fur and look forward to working with Michael Kors on other issues in the future. The announcement follows many years of protests at Michael Kors fashion shows and boutiques by PETA and other animal rights groups.”