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Lookbook: G-Star Raw Research III

Aitor Throup’s thoughts on innovation

Streetwear is one of the most lucrative and comfortable divisions of fashion, and there are so many brands to choose from it can be a little daunting at times. G-Star RAW is a luxury streetwear brand that has been in the industry since 1989, and their innovation is ahead of the rest.

Mixing raw denim with the art of architecture and 3-D concepts, G-Star RAW creates clothing that takes comfortable clothing and brings it into the realm of the artisan.

The G-Star RAW Research III collection is the brainchild of G-Star RAW and designer Aitor Throup which focuses on creating new innovations in denim construction, silhouette, and shape presented in untreated calico denim, and hand-dyed indigo denim.

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The collection (above) was shown as an installation during Paris fashion week by Throup (below) and G-Star Raw which added to the aesthetic of undiluted fresh design concepts.


In a statement, Throup spoke about the inspiration for the collection and what it meant for the collection.

“In this collection, we wanted to focus on what innovation means to us. What does denim mean to us in a truer sense?”

The collection melds classic silhouettes with more modern concepts, hard raw edges accompanied by softer accessories. Modern utilitarianism in a more relaxed wearable form.

To shop G-star RAW Research III collection or view other collections visit

Watch: G-Star RAW Fall/Winter 2017 collection at Bread & Butter Berlin

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