Creative director Alessandro Michele updated Gucci’s Museum located in the Palazzo della Mercanzia in Florence, Italy. Titled “Gucci Garden,” Michele revamped the museum to display the brand’s historical monuments, as well as his passion for the fashion house.
During a late evening in Florence, surrounded by vintage Gucci pieces and arched doorways, eating handmade tortellini pasta sounds magical. The thought of a Gucci museum brings luxury to one’s mind; it’s what the fashion house has always represented.
Michele hasn’t failed to uphold the brand’s concept, starting the year off by redesigning the brand’s gallery. The museum sits across the Uffizi Gallery on Piazza della Signoria, and contains six rooms and two floors. The exhibition is filled with Gucci’s famous antique pieces and designed accordingly to the original architecture of the building.
The presentations contain references from Trevor ‘Gucci Ghost’ Andrew’s collaboration and Dapper Dan’s bomber jacket. Michele made sure the ambiance of the gallery came together as an artwork with each room featuring its own separate theme. The third room on the first floor contains an impressive bygone for the brand. Displaying suitcases and trunks, it’s dedicated to the fashion house’s founder, Guccio Gucci and his early days as a bus boy in London’s Savoy Hotel.
The brand’s museum not only contains monumental pieces like the Jackie bag and Michele’s first design as a creative director, it also includes a restaurant led by three-Michelin-star chef Massimo Bottura. Bottura’s choices on Italian cuisine reflected Michele’s modern receptivity.
“I am very happy, I had fun setting it up and I think you can feel it’s a lively place. It’s a museum that is not a museum,” said Michele during a preview.
Michele has been a part of the fashion house for 15 years. With three years as head of the fashion house, Michele has contributed to alterations embodying the progress of the brand. There is only question for Michele…will the ‘Utopian Fantasy’ portraits be the finishing touches to the garden?
Continue reading: Gucci’s Spring 2018 Campaign: A ‘Utopian Fantasy’