Nipsey Hussle gives fans a look behind-the-scenes at his highly-anticipated major label debut, Victory Lap, available on Feb. 16th from Atlantic Records, as part of a brand new documentary series, “10 Rings,” exclusively for Tidal music subscribers.
The short-length documentary takes a look at how the 32-year-old Los Angeles native’s rap career exploded in late-2010 after complications with Epic Records led him to launch his own independent record label, All Money In. His first two mixtapes, The Marathon (2010) and The Marathon Continues (2011) were released for free on iTunes and quickly helped him garner critical acclaim.
Besides the minor success of his earlier mixtapes, Nipsey Hussle completely changed the game in 2013 by doing something that no rap artist has ever really pulled off before, limiting the release of his eighth mixtape Crenshaw (2013), to only 1,000 copies, which he charged $100 per copy. The mixtape sold out in less than 24 hours, 100 copies of which were ordered by none other than hip-hop mogul Jay-Z, who wired $10,000 to help out hip-hop’s new entrepreneur.
In the documentary, we watch how Nipsey Hussle turned down several offers from major labels before finally agreeing to a multi-million dollar deal with Atlantic Records, and how he must adjust from working in a small circle to working with a much larger team of individuals that will execute the album in the manner that he sees fit.
“I’m super, super excited about Victory Lap,” Craig Kallman, chairman of Atlantic Records, says in the video. “I think he’s made an incredible album and I can’t wait to get it out there.”
Hussle has already released two singles from his upcoming studio album thus far, including “Rap N*****” produced by 1500 or Nothin’, and “Been Down” featuring Swizz Beatz. The full tracklist has not been made available as of press time, however, the album is rumored to also feature guest appearances from YG, Casey Veggies, Bino Rideaux, and DJ V.I.P.
WATCH: “10 RINGS: NIPSEY HUSSLE”