Italian fashion house, Fendi started off Milan Fashion Week by introducing their Men’s Fall/Winter 2018 collection. The luxurious brand put together quite a show. Fendi displayed their devotion to ironic luxury featuring airport-style vibes and tight fitting clothing.
The eclectic collection consisted of ready-to-wear pieces that could serve as a challenge when trying to catch a flight. Creative director, Silvia Venturini Fendi, displayed desirable pieces from big brimmed hats to colorful shearling fur. From plaid patterns in yellow tones and almost every piece styled with the classic Double-F logo, Fendi did not leave tradition behind.
Fendi’s collection was also a collaboration with Royal College of Art graduate, Reilly Hey. Hey’s digital images humbled the pieces into an everyday look. His work has been featured on campaigns for many top brands including Gucci, Jimmy Choo, and Chloé. The imagery was incorporated into the designs through collages of digital images that covered rain boots, umbrella hats, coats.
As a third generation member of the Italian fashion dynasty, Silvia incorporated a series of words in the collection. “They are key and represent our values,” Silvia said before the show. Silvia discovered Hey and his work on Instagram, who also assisted with the word series. The words splayed over sweaters and T-shirts, reading, “fabulous, family, fancy, friends, and faithful, with the Double-F logo ingeniously replacing the letter “F.” Along with sport and street style, snazzy suitcases and luggage items channeled modern touches.
Silvia included Fendi’s traditional black and brown pequin pattern on the coats. It was the airport-style conveyor belt displaying vintage and new Fendi bags that brought wistfulness to those claiming baggage when arriving for their vacation.