A major business deal went down in the UK over the course of the weekend that could lead to some grand and impressive things. Independent English grime and hip-hop artist Stormzy decided to sign his personal record label #Merky into a joint venture with the UK division of Atlantic Records.
Stormzy broke the news about it through a post on his Instagram on Friday, where he also shared a picture of him with his roster of artists, saying:
“#MERKY RECORDS/ATLANTIC RECORDS – Beginning of a new chapter. Looking forward to delivering more music, more bodies of work and to start developing and working on new talent on the #MERKY roster. Let’s work.”
The news of the joint venture was confirmed to be true when Ben Cook, the president of the UK division of Atlantic Records made a statement to the press about his excitement to take Stormzy to the next level and make extraordinary things happen, saying:
“We’ve been friends with Stormzy and Tobe for a while now, it’s been exciting to see the extraordinary impact Stormzy’s music has had and the iconic figure he has become.
#MERKY are now key players, and we’re thrilled to join forces. Together we’re going to take Stormzy global, and fill the #MERKY roster with fresh new talent.”
Stormzy managed to garner a plethora of public attention when his debut album Gang Signs & Prayer hit the No.1 in the British market in February of last year. It managed to sell 69,000 UK combined copies in the first week of release.
It also set a British record for the most first-week streams for a No.1 album in UK chart history with 13.9 million streams
There is no word on what the first move for the joint venture will be at press time.
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