On Thursday, January 25th, the Heat will unveil their “Vice” City Edition uniform designed by graphic designer, Brett Maurer.
The new urban uniforms are inspired by Miami’s rich culture and history, particularly in the 1980’s. The Vice campaign is meant to depict the future as imagined in that decade. When designing the uniforms, Maurer retained the classic Heat silhouette first introduced in 1988, but the similarities end there.
The team’s customary colors of red and orange are replaced with bright, neon pink and electric teal blue. “Miami” is written in cursive across the chest in original Miami Arena lettering. Lastly, the iconic Heat basketball and flame logo are remodeled in the same pink and blue color combination.
Executive Vice President and Chief Marketing Officer, Michael McCullough commented on the meaning of the new uniforms to NBA saying,
“The Vice uniform is our splashy ode to the City of Miami, its distinctive history, its iconic place in the annals of popular culture. For years we’ve talked about creating a uniform that embodies Miami’s intrinsic uniqueness and one that would be instantly recognizable to our fans. Vice is something special and we’re ecstatic to share it with HEAT Nation.”
The Heat will wear the new uniforms at 15 of their upcoming games throughout January, February, and March:
January 25th- vs. Sacramento Kings
January 27th- vs. Charlotte Hornets
January 29th– @ Dallas Mavericks
February 5th– vs. Orlando Magic
February 7th– vs. Houston Rockets
February 9th– vs. Milwaukee Bucks
February 13th- @ Toronto Raptors
February 14th– @ Philadelphia 76ers
February 23rd- @ New Orleans Pelicans
February 24th– vs. Memphis Grizzlies
February 27th– vs. Philadelphia 76ers
March 1st– vs. Los Angeles Lakers
March 3rd- vs. Detroit Pistons
March 5th– vs. Phoenix Suns
March 8th– vs. Philadelphia 76ers
As part of the campaign, the Miami HEAT also partnered with “The Shoe Surgeon,” or Dominic Chambrone. The custom sneaker designer created a pair of Vice Air Jordan 1 sneakers featuring teal and pink leather to match the jerseys. Fans will get a chance to win a pair of the special edition Vice Air Jordan 1’s through contests and sweepstakes.
HEAT.com/vice will launch at midnight, containing all of the information fans want and need to know about the Vice campaign. Be sure to check the website tonight for player introduction videos, uniform details, and full merchandise previews.