The young and vibrant new break out artist, Alessia Cara was the only female to take home a significant award as Best New Artist on Grammy’s night.
Shortly after her well-deserved win, hate messages surfaced all across social media. Oversensitive skeptics online started to question how an artist who been around since 2014 could possibly beat out more “newer” emerging stars such as Khalid, Lil Uzi Vert, Julia Michaels, and SZA.
Quite recently, the Grammy’s have been criticized for rewarding mostly men, sparking mass controversy everywhere. So why is it suddenly a problem for a woman to hold onto that triumph victory? There is a deeper explanation that many aren’t looking into. While everybody wants their favorites to win, things don’t always operate the way they perceive them to be.
When it comes to picking an ultimate winner, many factors come into play. One must also take into consideration, how in past Grammy broadcasts the award given to best new artist has always been deemed as a fiasco. For example, back in 2010 Lady Gaga was eliminated for a chance at earning the same exact title, this fueled the fire to upset fans in the same way. It was later noted that she was “deemed ineligible” because her hit song “Just Dance” was previously nominated for an award the year prior.
According to Thought Co. The Grammy process has changed its rules a number of times.
“The rule was changed to allow for eligibility as long as the artist had not released an album in a previous year or won a Grammy Award.” They explain. “In 2016, the Best New Artist eligibility rules were changed again. The release of an album is no longer required for a Best New Artist nominee. Currently, they must have released a minimum of five singles/tracks or one album, and they may not have released more than 30 singles/tracks or three albums. Prospective nominees may not be considered in the category more than three times including as a member of an established group. The primary consideration is that the nominee must have achieved a breakthrough in the “public consciousness” during the previous year.”
Looking into the 21-year-old’s path to fame, she first sealed a deal with Def Jam Records in 2014 but only just started to release singles a year later. Cara’s very first hit single entitled “Here” showcased her talent immensely. The track thrived the promotion of her first EP Four Pink Walls with five songs. Within that same year, she released an extended play debut album Know-It-All adding on an extra five new tracks.
This shows that the soul songstress is below the maximum amount recommended by the Grammy’s selection. This means there was no mistake that she was still in the running for the title.
With all the hatred flooding Cara’s inbox including apparent death threats, she found herself on the defensive side and decided to speak up about it via Instagram.
“To address the apparent backlash regarding winning something I had no control over: I didn’t log onto grammy.com and submit myself. That’s not how it works.” She wrote. “I didn’t ask to be submitted either because there are other artists that deserve the acknowledgment. But I was nominated and won, and I am not going to be upset about something I’ve wanted since I was a kid, not to mention have worked really hard for.”
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to address the apparent backlash regarding winning something I had no control over: I didn’t log onto grammy.com and submit myself. that’s not how it works. I didn’t ask to be submitted either because there are other artists that deserve the acknowledgment. but I was nominated and won and I am not going to be upset about something I’ve wanted since I was a kid, not to mention have worked really hard for. I meant everything I said about everyone deserving the same shot. there is a big issue in the industry that perpetuates the idea that an artist’s talent and hard work should take a back seat to popularity and numbers. and I’m aware that my music wasn’t released yesterday, I’m aware that, yes, my music has become fairly popular in the last year. but I’m trying very hard to use the platform I’ve been given to talk about these things and bring light to issues that aren’t fair, all while trying to make the most of the weird, amazing success I’ve been lucky enough to have. I will not let everything I’ve worked for be diminished by people taking offence to my accomplishments and feeling the need to tell me how much I suck. here’s something fun! I’ve been thinking I suck since I was old enough to know what sucking meant. I’ve beat u to it. And that’s why this means a lot to me. despite my 183625 insecurities, I’ve been shown that what I’ve created is worth something and that people actually give a shit. all of the years feeling like I wasn’t good at anything or that I was naive for dreaming about something improbable have paid off in a way that I have yet to process. I know it sounds cheesy and dumb but it’s the honest truth. thanks to everyone who’s shown me kindness and support along the way. I’ll stop talking now.
The rather lengthy explanation gives these ‘haters’ a piece of her mind in a well thought out and classy manner. The singer even made a nod towards her acceptance speech when she “low key” called out the Grammy’s for being a sellout based on popularity content that doesn’t just give out awards based on talent and top-notch quality.
Whatever the turnout, she still has a rather supportive loyal fan-base applauding her bravery. Maybe next year people won’t be so sour about the results.
Watch: Alessia Cara Acceptance Speech 60th Grammy Awards