The Wests may have already inspired big name brands, to follow in their footsteps with their latest paparazzi-inspired campaign for Yeezy Season 6. Balenciaga has taken to Instagram to share a preview of their latest SS18 Women’s collection with paparazzi-inspired ad images as well.
Photographed by actual French paparazzi’s and styled by Lotta Volkova Adam, the ad campaign features various models including Stella Tennant playing the “no pictures, please” role, wearing garments from the new collection while hiding their faces behind bags with the classic embroidered Balenciaga logo.
The new collection appears to be filled with loosely fitted garments in bold, plaid patterns and hues that play well with one another. There was also a strong element of red, the bold and vibrant hue was introduced in numerous different pieces including spiked heels.
The models presented seemed as if they step directly from the runway flowing through the streets of Paris. Every piece was pulled perfectly together in an effortless manner.
The pieces shown on the luxury brands Instagram are currently available for preorder on their website and will be in stores February 28th.
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