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Migos debut at No. 1 with Culture 2

Taking Back The Throne

The Atlanta rap trio Migos score their second No. 1 album to top the Billboard 200 charts. According to Nielsen Music, Culture II, which was released on Jan. 26th, earned 199,000 equivalent album units in the week ending Feb. 2nd.

Prior to their most recent chart-topping success, Migos hit No. 1 on the charts around the same time last year with their first album to dominate the Billboard 200 charts, Culture (2017).

Migos is now the fifth rap group to have more than one No. 1, in addition to the Beastie Boys, A Tribe Called Quest, Bone Thugs-N-Harmony, and D12.

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Moving 199,000 equivalent units, it is mostly driven by streams. Of its debut unit sum, 38,000 were in traditional album sales, 11,000 were TEA units, and a whopping 150,000 were in SEA units (which equates to 225.6 million on-demand audio streams of the album’s songs during the tracking week).

With a running time of 106 minutes, the album is hefty 24-tracks long, which helped make it the largest streaming week for an album since Kendrick Lamar released DAMN. (2017), according to Billboard. Comparatively, their second studio album, Culture, topped the charts with only 131,000 equivalent album units. In total, of the 13-song album’s starting sum, 44,000 were in traditional album sales; 10,000 were in TEA units and 77,000 were in SEA units. The latter figure, translated into 115.6 million on-demand audio streams of the album’s songs in its first week.

They are still followed closely behind by The Greatest Showman soundtrack, which holds the runner-up slot for a third straight week (95,000 equivalent album units; down 13 percent). The album previously logged two weeks at No. 1. With a fifth total week in the top two of the charts, it has spent more time in the top two than any other soundtrack since Frozen logged 21 nonconsecutive weeks in the region in 2014 (including 13 weeks at No. 1).

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