In honor of the Marjory Stoneman Douglas High School shooting in Parkland, Florida, which left 17 people dead, Gucci is donating $500,000 to the gun-control march. The march will take place on March 24th in Washington, D.C and will be organized by several survivors of the shooting.
In a statement released exclusively to WWD, Gucci said,
“We stand with March for Our Lives and the fearless students across the country who demand that their lives and safety become a priority. We have all been directly or indirectly impacted by these senseless tragedies.”
As many as 500,000 people are expected to attend the march, rallying against gun violence in hopes of achieving stricter gun laws and more extensive background checks.
Gucci’s creative director, Alessandro Michele, spoke about his admiration for the students saying,
“I am truly moved by the courage of these students. My love is with them and it will be next to them on March 24. I am standing with March for Our Lives and the strong young women and men across the United States who are fighting for their generation and those to come.”
In the spirit of activism and social change, Gucci recently released an ad campaign inspired by France’s 1968 student rebellions.
Models are gathered around a classroom powerfully raising their hands while one student impassionedly speaks on a microphone. The campaign was photographed and directed by Glen Luchford.
Gucci is often quick to show their support early on for social movements, so it comes as no surprise that the fashion house is taking a stand on gun control and the atrocities occurring in our country.