Gucci invited show-goers into their very own operating room for their Fall 2018 show in Milan. Invitations came in the form of orange timers wrapped inside of a ziplock bag which counted down until the show would begin. “Parental Advisory, Explicit Content” was printed on one side of the timer.
The show was staged inside a former aircraft factory made into Gucci’s new headquarters. The space was converted into a surgeon’s operating room featuring transparent PVC flooring, LED lamps, and waiting room chairs. Gucci took to Instagram to explain the concept behind the show:
“The concept reflects the work of a designer – the act of cutting, splicing and reconstructing materials and fabrics to create a new personality and identity with them.”
Here’s a look at the 8 craziest moments from inside the operating room:
Gucci made wearing garment bags chic. Models walked the runway with sheer Gucci garment bags draped over their ensembles. Also, this model sported a third eye in the middle of her forehead, which often signifies instinctual perception or foresight.
Is decapitation a new trend? Not quite. Models carried identical fake heads in one arm, playing off of the eerie, clinical vibe of the show.
Adding to the feeling of fantasy, one male model had fake horns attached to this head.
Move over Frida Kahlo, Gucci is bringing back the unibrow. Several models sported fake unibrows, depicting an au natural feel.
Gucci’s creative director, Alessandro Michele, incorporated reptiles into the show as well. A fake, but very realistic looking, green iguana sat peacefully atop of a model’s folded hands.
Is Khalessi missing a dragon? Michele channeled Game of Thrones with the creation of this sleeping baby dragon.
We can call this look “burglary chic.” A white, red, and blue knit ski mask covered the model’s entire face, exposing only her eyes and lips.
Taylor Swift is feeling jealous. Michele couldn’t go without incorporating Gucci’s iconic red and white striped snake into the show.
Alessandro Michele took a final bow, as guests clapped and celebrated the designer’s artistic genius.