H&M turned to an inspiring culture to debut their spring/summer 2018 studio collection during Paris Fashion Week. Transforming the Musée des Arts Décoratifs into a Japanese-themed runway, H&M unveiled the collection with the utmost respect for the country’s culture.
The brand paid tribute to Japanese traditional art by incorporating their delicate refinements, including the participation of the guests. Guests were required to remove their shoes and provided traditional tab socks as a replacement. As an official sponsor, H&M was inspired by the museum exhibition “Japonismes,” which displays 10,000 pieces of Japanese art. With a live koto performance, attendees received the ultimate experience of the lovely culture. Guests enjoyed beautiful decorative paper lanterns after being treated with a traditional sushi dinner and ceremony prior to the show.
A tatami-straw mat served as a runway and models were styled with jacquard patterns dresses and notched sleek vests and jackets. Kimono jackets with wrap over lapels were featured as well as multiple knit sweaters splayed with distinctive patterns. The collection also consisted of floor length skirts with fringe hemmed details and geta, traditional sandals that resemble clogs and flip flops. H&M incorporated traditional colors, creating a beautiful palette of tranquility and serenity. Rich green trousers, yellow maxi collared dresses, and red orange jumpsuits made their way down the matted runway.
Debuting the ultimate Japanese urban collection, the menswear portion had distinctive pieces that seem to be styled effortlessly. The line featured cozy crewneck sweaters and cropped knits, as well as a statement denim jacket that included five pockets placed thoughtfully.
The designs created a zen environment for the audience; allowing them to fully grasp the experience of a different culture respectfully. H&M closed the show with a celebration of cherry blossom flowers dropped as gracefully as confetti gracefully. After a controversial start into the year, the brand displayed full consideration of the admired and respected culture.
The collection is currently available on H&M’s site.