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REVIEW: Tory Lanez struggles with past on new album

Canadian recording artist Tory Lanez has returned with his sophomore album, Memories Don’t Die, featuring 18 all-new tracks and a slew of guest appearances from some of today’s biggest songwriters, producers, and musicians.

tory-lanez-memories-dont-dieInitially, the follow-up to his 2016 debut, I Told You, was supposed to be longer but decided to cut three tracks, which he released on a mixtape for his fans.

It opens with the track, “MEMORIES,” an almost unnoticeable 28-second-long introduction from producer Play Picasso, which he follows with “Old Friends x New Foes,” a two-layered track, co-produced by Carl “Lavish” Caruso, half of which consists of a more ambient R&B sound, before switching things up with a trap heavy hip-hop beat.

The lead single, “Shooters,”  is one of the more unique tracks on the album. The horn-led trap melody from producer C-Sick gives the hip-hop track a more radio-friendly pop hook, which he follows with, “4 Me,” another of his more transcendent songs. It features a reggae-tinged R&B hook that incorporates more electronic instrumentation as it progresses.

“Skrt Skrt” is a more contemporary type of R&B track with a Middle Eastern flair, which he first released back in September and features an ensemble of co-writers including Jesus Bobe, Wallace Jefferson, Ernesto Cornejo, Anthony Kelly, Karen Chin, and UK record producer Dr. Zeus.

Hip-hop hitmaker Future joins Lanez on the track “Real Thing” about having an honest and trusting relationship that is not solely reliant on his success. The album continues to cook up collaborative tracks such as, “Hate To Say,” co-written by Julian Bunetta, John Ryan, Jamie Scott, with producers Christian Lou and Bobby Made The Beat.

Lanez premiered his promotional single, “B.I.D.,” earlier this month. The track, which is short for “bust it down,” is a trap banger from producers OG Parker, of Quality Control Music, and Smash David, who is best known for hit singles such as “Bounce Back” by Big Sean, and “Pills and Automobiles” by Chris Brown.

“48 Floors” comes in with the soft rap crooning of 22-year-old musician Mansa, who first hit the scene in 2016 with his single, “Uncomfortable,” which he follows with another two-layered track, “B.B.W.W. x Fake Show.”

The album also features guest appearances by 50 Cent, Wiz Khalifa, Fabolous, Davo, Paloma Ford, fellow Canadian rapper Nav. It also features a number of award-winning producers, such as Benny Blanco and Cashmere Cat, who helped produce the pop-heavy track, “Hypnotized.”

Memories Don’t Die draws to a close with yet another two-part song, “Happiness x Tell Me,” a seven-minute melody told through the eyes of Lanez, who through spoken-word narration, paints a vivid picture for listeners about the death of his mother, before breaking down how he feels about his haters with the second half.

The album closes with “DON’T DIE,” an anthemic hip-hop track with a refreshing boom-bap feel from producer AraabMUZIK.

While all the two-part tracks can kind of get stale after a while, Tory Lanez approached this album carefully, with reservation, taking time to perfect each track and it really shows.

RATING: 5/5

LISTEN: TORY LANEZ – ‘MEMORIES DON’T DIE’

1 Comment

  1. Free Meek Mill

    March 2, 2018 at 10:59 pm

    5/5? The writer must be Tory Lanez ghostwriter to give it a perfect score.

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