Khloe Kardashian’s pregnancy may be coming to an end, but the mom-to-be shows no sign of slowing down anytime soon. She has officially announced a launch date for her maternity line, Good Mama- an extension of her denim brand Good American.
In celebration, the reality star posted a beautiful promo picture on her Instagram account where she is seen wearing a simple black bra and bottoms cradling her growing baby bump. The news of Good American having a maternity extension first broke back in January where Khloe shared a Snapchat video saying:
“Good morning, guys I am really, really excited because I received the first prototypes of our Good American denim… I have been working on this for honestly 6 months, even before I even got pregnant, which is crazy. I feel like we’re just putting things into the universe — ‘Ask, believe and receive,’ I’m all about it.”
Good Mama is said to have the same core values as Good American- striving to make women feel good in their own skin regardless of their size. The maternity range will feature trendy comfort styles that are still sexy and were created specifically for a growing baby bump.
The denim collection will offer two flattering styles: The Honeymoon and the Homestretch. They will range in sizes 00-24 and will be priced at $149-$179.
The Honeymoon was designed for the very beginning stages of pregnancy or for women who do not have a large baby bump. This style is offered in mid-low rise fit and it features two soft elastic panels on the side of the waistband that help cradle the bump without restrictions or markings. The Homestretch was designed using a super cozy, almost legging feel material at the waistband to provide the perfect coverage and comfort for the ending stages of pregnancy. Both styles will come in different shades of denim.
Good Mama will launch on the Good American website on March 15th.
Hate them or love them the Kardashian’s have become masterminds at giving their cult following exactly what they want while still making a few coins at the same time. Good Mama is sure to be a success just like Good American.
Watch: Khloe Kardashian speak on her Good Mama maternity line
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