According to Donatella, fur is out. Versace is the next designer to turn away from using real animal fur and opt for faux yet high quality fur instead.
The Economist’s 1843 magazine profiled Donatella to discuss the ways in which she revived her family’s brand, twenty-one years after the death of her brother. Donatella told the magazine, “I think the world was looking at me thinking ‘she’s not going to make it’, and I understand that. Because Gianni was a genius in fashion. And I struggled, I struggled to find my own voice, and I struggled with other things too.”
As the conversation transitioned into the future of the fashion house, Donatella commented on her views on fur.
“Fur? I am out of that. I don’t want to kill animals to make fashion. It doesn’t feel right.”
As Versace’s vice president and chief designer, Donatella oversees the brand’s creative and operative decisions. Her latest decision is to forego fur. Recently, Versace displayed fur embellished coats on their website and runway, which means that change happens quickly within the fashion house.
Versace has previously used raccoon, mink, and fox fur on their garments. Other designers such as Gucci, Michael Kors, and Furla have once promoted the use of animal fur, but have since changed their standards and beliefs. Little by little, killing animals for their fur is becoming antiquated in the fashion industry as designers choose cruelty-free options.