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Kim Kardashian announces new anti-aging concealer kits

A timeless beauty, campaign

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Kim Kardashian West has just unveiled her new anti-aging concealer kits with a beautiful timeless beauty campaign.

The reality mogul has been hinting at releasing anti-aging concealer kits that would change the makeup game since the beginning of launching her makeup brand, but there was never an official launch date till now. The new concealer kits are due to launch March 23rd on the KKW Beauty website.

In an interview with Allure, Kardashian-West spoke about her concealer kits and shared that she knew from the get-go she wanted to create a three-step concealing system that would help create a flawless under eye canvas. But much to her surprise, the products took nearly 8 months to perfect.

To celebrate the launch of the new products Kardashian-West posted the very first campaign images featuring her mother Kris Jenner, her grandmother MJ Shannon and herself all showcasing blonde hair and flawless skin. Other images of the campaign have also been uploaded where a range of women of all ages and skin tone are displayed wearing the new kits.

“I wanted to show it’s not always about these young, perfect models that are going to look good no matter what. We really had to make sure that the concealer worked on different skin types and ages as well, so it was important to show that in the campaign. We really had to make sure that the concealer worked on different skin types and ages as well, so it was important to show that in the campaign.” she told Allure.

The concealer kits will contain a liquid concealer (16 shades), a baking powder (four shades), and a brightening powder (four shades). The kits can be purchased in bundles for $80 which will include all products mentioned and two duo-ended brushes, or each product can be purchased on their own for $18 each including the brushes.

As inclusivity has become more common in the beauty and fashion industry it is nice to see a brand taking in all ages of women to create a beautiful campaign. Not only is Kim Kardashian involving 20-year- old women, but she’s showcasing abuelas as well.

Continue reading: Khloe Kardashian adds maternity line to Good American

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