American rapper and actor, Jaden Smith, has partnered with G-Star Raw for a sustainable denim collection launching fall/winter 2018. The collection is a commitment to inspire and bring awareness to the importance in sustainable product innovation for the sake of the environment.
Welcomed by the company’s “Head of Imagination,” Chanel muse Pharrell Williams announced the collaboration on Instagram. Known for designing their “most sustainable jeans” campaign, the Dutch company commits to creating denim classics to inspire others to minimize environmental impact. The 19-year-old stated,
“G- Star is a great place for me to collaborate, learn, and make a positive impact on denim and fashion.”
The company’s denim designs are made with 100% cotton and dyed with the cleanest Indigo in denim range. Considering his sense of style and dedication to inspire the youth, G-Star RAW’s selection for the partnership is no surprise. Listed as one of Time’s Most Influential Teen and awarded Fashion Icon of the year in 2016, Smith has made a name for himself in the fashion industry with his individuality and appreciation for the arts.
With G-Star RAW, Smith is devoted to bring awareness of the importance in making a change, in or outside of the fashion world.