In a time where beauty blogger and brand collaborations are the new norm, the beauty community is saturated with new products almost on a weekly basis. However, this new collab between seasoned Youtuber Jackie Aina and Too Faced Cosmetics is something everyone can be excited about. The popular brand has teamed up with Aina to expand their ‘Born This Way’ foundation shade range.
On Sunday Aina took to her YouTube channel to upload a “Get Glam with Me” video, where she began applying her makeup, but what seemed like a casual chit-chat moment turned into a collab sneak-peak very quickly. Two minutes into the video she reaches for her foundation and says,
“I can’t show you the foundation that I’m using—well, technically I can. It’s Too Faced Born This Way. BUT it’s my new shade — that I created!”
While applying the foundation Alina shares her struggles with finding a shade that works for her skin tone, a struggle many women happen to know very well. Aina also shared that she strives to bring awareness to as many brands as possible on color inclusivity. There is yet no word on when the new shades will launch. However, from the video it was perceived the launch date would be “soon, very soon.”
Even though the blogger did hint on an upcoming collab with the brand as early as last year, this is the first time she has officially shared the big news. As expected the beauty community is officially on pins-and-needles awaiting the new more inclusive shades to finally drop.
Its about time cosmetic brands catch up to Fenty Beauty and create a broader shade range that allows every woman to find her right shade without the need of mixing multiple foundations together. Its time to embrace the beauty of diversity in all industries.
Watch Jackie Aina share her big news:
Keep reading: Fenty Beauty unveils their next big launch