Nordstrom has just taken shopping to another level with the debut of their very first-ever men’s only store. The store is not just a plaza filled with luxury brands made for men instead it’s a customizable experience that is said to change the way men consume fashion.
Located in Midtown Manhattan, the men’s only 47,000-square-foot location will offer perks including round-the-clock online order pick-up, in-store personal stylists, 16 staff tailors, same day delivery for a $20 fee, and express returns. Additionally, shoppers will have the ability to indulge in the Clubhouse bar and restaurant.
Customization will be a signature feature for the location, presenting shoppers with the ability to pick a suit pattern by designer Samuelsohn and add their choice of lapel, buttons, zippers and more on a life-size human form via in-store high-resolution technology. Likewise, at Nordstrom’s Levi’s Tailor Shop buyers will have the power to personalize their jeans by having them tailored or custom designed.
Even though this is a first of its kind, the brand bows to open a 320,000-square-foot full-line location across the street from the men’s store in the fall with the same mantra, “unleashing experiences and services.”
In a statement to Forbes regarding the new store the president of Nordstrom said:
“With this store, we have the opportunity to bring the best of our high to low [assortment] — from Nike to Balenciaga and Van’s to Valentino — to guys … across all ages and walks of life” with a merchandise mix that hits on a range of aesthetic tastes, dressing occasions and price points. “Men want to look cool and current.”
Creating an experience filled with perks that can’t be found anywhere else is an ingenious form of drawing in new consumers, while providing existing buyers with an unforgettable event.
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