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Moschino announces H&M collaboration at Coachella

A very “Chella” announcement

Photo: AP image

The Italian brand Moschino officially announced a collaboration with fashion retailer H&M this past weekend at Coachella.

According to British Vogue, model Gigi Hadid called into Moschino’s 11th Coachella party to help Jeremy Scott make the exciting announcement. The collab will be called Moschino [tv] H&M and will feature classic aesthetics from the iconic label.

During the announcement, Hadid, and Scott both wore pieces from the upcoming collection. Scott was dressed in an all-black ensemble with gold chains around the neck and waist area, while the model wore a silk navy blue mini patterned dress perfectly paired with black thigh-high boots, a blue sports bra, and a gold chain.

Scott told British Vogue,

“I am so excited about Moschino [tv] H&M. My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do. There’s a silver sequined parka dress. Denim pieces are all twisted into something else. Puffers and jackets are reconfigured into cropped things or double-long things. There’s a sportswear-with-evening kind of feeling, like a hockey jersey with a train.”

The collection will be on sale starting November 8th at HM.com and selected H&M stores.

The assortment will once again showcase Jeremy Scott’s ingenious form of creating designs that are one of a kind yet aesthetically, classic- Moschino but at a price tag that everyone will be able to afford.

Continue reading: Fendi x Net-a-Porter: a reinvention of the iconic logo

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