Beyonce continues to reign supreme over Coachella.
Over the weekend, Beyonce became the first black female artist to headline the desert festival. Her massive performance not only solidified Beyonce as a living legend, but also changed the conversation around what a festival performance should be.
Beychella, as it has been christened, had not only the music industry and festival goers, but the Internet at large, around the world talking about the instantly iconic performance.
Talk consisted of not only her incredible talent, but her nods to many different aspects of black culture such as the Malcolm X speech and the HBCU college halftime experience, comparisons to other legends such as Michael Jackson as well as how grateful Michelle Williams and Kelly Rowland of Destiny’s Child must have been to be included.
But Beychella was more than just a historic moment for the artist and the festival. It was a cultural shift in how women performers are perceived and what they’re able to bring to the table.
Not only did Beyonce have the entire desert watching her, she had people around the world taking in the two hour spectacular which lead to breaking the streaming record for the festival. According to Pop Crush, Coachella began streaming the festival eight years ago.
During Beyonce’s performance, the stream, coupled with those watching on YouTube, had over 485k viewers across 232 countries watching at any given time. That’s a 75% jump from the peak viewership during Lady Gaga’s performance last year.
Over the course of the three day festival, the live stream had 43.1 million views. While Beyonce was the most watched, artists such as Eminem and The Weeknd brought in a great deal of viewers for their headlining performances as well.
Due to the demand for passes, Coachella is now two weekends.
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