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Kim Kardashian West announces all DASH storefronts will close

Farewell to an era

Photo: Instagram

Kim Kardashian West announces all DASH storefronts will be closing after 12 years. The beauty mogul took to her app and website on Thursday afternoon to make the big announcement with her fans.

In the statement provided, she said:

“After nearly 12 years, my sisters and I have decided to close the doors of our DASH stores,” the mother of three began. “We opened our first store as a family in 2006 and since then we have made so many lifelong memories. From opening locations in Los Angeles, Miami and New York, to having our Dash Dolls spin-off show, it’s been such a huge part of our lives.”

“We’ve loved running DASH, but in the last few years we’ve all grown so much individually,” she continued. “We’ve been busy running our own brands, as well as being moms and balancing work with our families. We know in our hearts that it’s time to move on.”

She also added:

“We love our DASH Dolls and are so grateful for the amazing memories — and we have to give a special thanks to the DASH employees and all of the incredible fans and customers who have supported us throughout the years!” Kardashian West added. “We couldn’t have done it without you. Thank you to everyone!”

The Kardashians’ fashion boutique was their very first business venture together. Since then they have added numerous different businesses under their belts as a family and apart. It’s safe to say the DASH storefronts may not be as lucrative as they once were. It is time to wave farewell to an era the Kardashian’s were the face of.

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