Since appearing as the face of Kenzo’s latest campaign, Britney Spears has continued to work on expanding her brand. The iconic pop star has officially announced she is partnering up with the global brand Epic Rights to create a collection of lifestyle pieces under the name The Britney Spears Lifestyle program.
The range of products will include fashion apparel, hair care essentials, accessories, exercise gear and electronics that reflect Spears’ personal sense of style and artistic views.
She released a statement sharing her excitement to work with the label:
“I am excited to collaborate with Epic Rights to create a new contemporary lifestyle collection.”
Additionally, the CEO of Epic Rights stated:
“Britney continues to be one of the biggest pop stars in the world with numerous multi-platinum records and awards over the past 20 years. As a passionate artist, successful businesswoman and devoted mother, her strive for excellence is unparalleled.”
The anticipated launch is due to occur in spring 2019.
This is not the first time the pop artist dabbled into creating a collection. She has worked with clothing retailer, Kohls and has one of the bestselling fragrance lines of all time with Elizabeth Arden. However, this is the first time Spears will be bringing a line that reflects the many facets of her life. The pair is working closely together on every detail in hopes of creating a collection that fans love and will help expand the singer’s presence in the fashion industry on a global scale.
The legendary icon is sure to bring her fans new and innovative pieces that will not only resemble her lifestyle but will allow fans to get a glimpse into the woman she is today.
Continue reading: Britney Spears lands first major fashion campaign with Kenzo