J. Cole is on fire.
Last week, rapper J. Cole released his darkest album to date K.O.D. to both critical acclaim and extreme fan enthusiasm. So much so that he’s now gone and broken streaming records.
KOD the album. https://t.co/XHTS0SnCNl
— J. Cole (@JColeNC) April 20, 2018
K.O.D., which we reported was “refers to one of three things ‘Kids on Drugs,’ ‘King Overdosed,’ and ‘Kill Our Demons’,” first broke Apple Music‘s first day streaming record with 64.5 million streams in 24 hours. He dethroned fellow streaming record breaking Drake’s 2016 album Views by a cool 1 million streams, according to The Verge. They also report that seven out of the top ten songs on the streaming service belong to Cole.
In addition to Apple Music, K.O.D. also broke the first day US album streams over at Spotify with an additional 36.7 million streams, per XXL Mag. The opening track on the album “KOD” also broke the record for US opening day streams with 4.2 million listens surpassing Taylor Swift’s “Look What You Made Me Do.”
K.O.D. is the long-awaited follow-up to J. Cole’s 2016 album 4 Your Eyez Only, an album that debuted at no. 1 and had ten songs chart in the top 40. The new album features 12 songs and includes two features by who many assume to be Cole’s alter ego Kill Edward.
The album is across the board in his personal beliefs on everything from politics to addiction, online dating and friendships. On his new single “Kevin’s Heart,” he uses comedian Kevin Hart’s infidelity scandal from 2017 as a harsh realities of monogamy in the spotlight.
My phone be blowing up/Temptations on my line/I stare at the screen a while before I press decline.
Cole harshly criticizes the world of addiction and almost chastises it for the thing itself being toxic. He delivers his message in an aggressively absolutist way that implores you to listen. While it’s not necessarily “light” listening, it is a step up from his previous album that focused entirely on death.
K.O.D. is available for streaming now.
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